Category Issue 1

How People Overcome To Do In-App Purchases

Abstract – The digital gaming business has changed in the past years. In the past digital games have been a product. People went into a brick and mortar store or looked into a download portal and bought them. Digital games are no longer just products. They developed into services (Clark, 2014). People play games not only on a stationary device, but on mobile devices, too. According to Mangan, today Freemium is the dominant monetization method in mobile digital gaming (Mangan, 2016). People still struggle to pay for In-App purchases, because In-App purchases are just for virtual good that do not exist in the real world. The presented data in this study is based on a survey from July 2019. This study shows that people have to overcome to do In-App purchases and investigates determinants that drive In-App purchases. People have to overcome themselves and the majority in the presented data already did. This study also shows that the game design itself is a stronger motivator for people to spend money on In-App purchases than social pressure from other players, even though that this is a relevant factor. Keywords: freemium, digital gaming, survey, overcome, In-App purchase, nudging Cite as: Lohse, P. C. (2020). How People Overcome To Do In-App Purchases. Diverse Journal of Computer and Information Sciences, Vol. 2, Issue 1, Pages 1-5.